LATISM featured in Telly Award-Winning Video from Johnson & Johnson


Elianne Ramos
Vice-Chair of Marketing and PR


LATISM featured in Telly Award-Winning Video from Johnson & Johnson
The LATISM Sustainable Development Project video won a Bronze Telly in the Internet/Online programs, Social Issues category.

Washington, DC – March 30, 2012  A short documentary video featuring the Latinos in Social Media (LATISM) 2011 Sustainable Development Project, won a 2012 Bronze Telly award in the Internet/online programs – Social Issues category. The video, which was produced by Johnson & Johnson and posted on the J&J health channel on You Tube, can be viewed here

The concept, visual development, scripts, art direction, and post-production of the LATISM video, was developed  by a multi-team collaboration between LATISM and the Johnson & Johnson Corporate Communication production staff. The video highlights LATISM’s initiative to bring sustainable solutions to underserved local communities in the border of Haiti and the Dominican Republic, conjuring an emotional, universal message of hope that transcends distance, language and cultural barriers.

The Telly Awards honor the best local, regional, and cable television commercials and programs, as well as the finest video and film productions. The 33rd Annual Telly Awards received approximately 11,000 entries from all 50 states and five continents. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“We’re excited that the efforts of Johnson & Johnson to bring awareness about our project was recognized as award-worthy by top video and media industry professionals,” said Ana Roca-Castro, Founder and Chair of LATISM.  “Johnson & Johnson has always been incredibly supportive of our efforts and their level of commitment to quality and social justice encourages us to continue our social good mission with excellence. We extend our heartfelt congratulations and look forward to collaborating with them on future programs.”

This year, Johnson and Johnson and LATISM will once again partner for LATISM’s 2012 Sustainable Development project, which will take place in Cuzco, Peru.

To view a complete list of Telly Award winners, visit their website.

To view additional videos, visit the Johnson & Johnson health channel on YouTube.

To find out more about LATISM and its 2012 Calendar of events, including the 2012 Sustainable Development project in Cuzco, Peru at this link.


The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Our mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 33rd Annual Telly Awards received over 11,000 entries from all 50 states and 5 continents.


Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization with over 140,000 members in its network, LATISM has been hailed as the most influential online movement in the new multicultural Web. To learn more about the Latinos in Social Media (LATISM) organization, visit





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