LATISM Announces Toyota as the Official LATISM ’11 Awards Gala Sponsor


September 26, 2011


Media Contact:
Elianne Ramos

Latinos In Social Media (LATISM) Announces Toyota as the Official LATISM ’11 Awards Gala Sponsor
Multinational Automaker Joins Forces With LATISM to Honor The Contributions of Latinos
Involved In the Social Media Sphere

Washington, D.C. September 26, 2011 –Latinos in Social Media (LATISM,) the first and largest organization of Latinos engaged in social media, is proud to announce Toyota as the official sponsor of the awards gala taking place during the LATISM ’11 Annual Conference. The LATISM ’11 awards gala, a night of celebration of best practices and optimal performance in social media, will be held on Thursday, November 10, 2011 at 6:00 pm CST at the picturesque Navy Pier in Chicago.

Toyota has experienced first-hand the reach of social media with the following their “Somos Muchos Latinos, Somos Muchos Toyota” viral campaign received in 2010. Joining LATISM as a key sponsor during the conference underscores the automaker’s commitment to celebrating the many contributions Latinos have made to their community by utilizing social media.

“At Toyota we share LATISM’s vision of honoring those individuals and organizations who harness the power and influence of social media to make significant contributions to their communities,” said Mike Michels, Vice President of Communications, Toyota Motor Sales, USA, Inc. “With LATISM’s extensive community, reach and influence, we’re excited to be the official sponsor of the awards gala and we look forward to continue supporting and connecting with this online community in a more intimate setting.”

As the exclusive presenting sponsor during LATISM ’11 awards gala, Toyota will showcase the all-new, reinvented 2012 Camry and Camry Hybrid. Featuring advanced safety and security features, improved fuel economy and sophisticated design, the new Camry is one of the first Toyota vehicles to offer the Entune™ multimedia system.

“We are extremely happy to partner with Toyota for the LATISM ’11 awards gala as this event celebrates the most influential Latinos who utilize digital media to provide support, services and advocacy to the Latino community,” said Ana Roca Castro, Founder and Chair of LATISM. “By supporting the LATISM ’11 awards gala, Toyota solidifies its commitment to supporting Latino-driven initiatives that will drive the next generation of Latinos in social media.”

Tickets for the LATISM ’11 Annual Conference are available on Eventbrite. For more information about LATISM ’11 National Conference and to register, visit our Conference site.

To learn more about the Latinos in Social Media (LATISM) organization, visit our Main Site.

To connect with LATISM on our different social media properties, please scan the QR code below.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers, which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit,, or

Founded in 1937, TMC (NYSE “TM”) is a global automotive company with production in 27 countries and sales in more than 170 countries.

Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initiatives include research, event sponsorships, and leadership training. A pioneering social media organization with a network of over 140,000 members, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit

The LATISM ’11 Conference is LATISM’s centerpiece, fully bilingual event of the year. This national event will consolidate LATISM’s mission and audience of health providers, government officials, educators, community members and thought leaders. Since 2009, the Latinos in Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, DC, Los Angeles, CA and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media.



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