Disney is using interactive technology to introduce several initiatives meant to engage digital readers while taking advantage of the company’s extensive library. This new program offers a traditional reading experience through to a “more interactive, immersive storytelling experience,” said Andrew Sugerman, executive vice president of Disney Publishing Worldwide.
Disney is offering of storybook apps, like its recent deluxe versions of Monsters University and Cinderella, which incorporate video and games. For beginning readers, Disney created Storytime, an app to collect Disney stories that lets parents purchase credits that children use to buy the stories they want. The goal of this project is to have readers choose their favorite titles and explore. They can begin by choosing a Disney character, setting and props and then put them together with their own recorded audio to create a story. Disney started with three Story Theater apps — Sofia the First, Toy Story and Disney Princess — that are $2 each.
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