Most of you have heard the beginnings of LATISM. It pretty much started with one tweet: “Where are the Latinos in Social Media” – a famous tweet that received over 300 replies. The same day I created the Facebook group (btw, we we are trying to move to a fan page so please like it), the LinkedIn group and the blog. It was almost like a cry for help together with the joy of all the answers who gathered around the #Latism hashtag on twitter with a “finally home” feeling. That question wasn’t my own initiative, instead it came as a reaction to a client who boldly told me “There are no Latinos in Social Media” – well, the rest is history. #LATISM is on the top permanent hashtags that gets an average of 4 million impressions a day. Yes, any given day.
The other day, I was having dinner with a good friend who happens to be a V.C. and I heard him say the same provoking statement. “There are no Latinos in Tech start-ups” – They’re all marketers. Hello? I guess it’s time for another big call: “Are there any Latino(a)s starting up a tech venture?” Who are you? Do you know each other? Can we help one another? Can your community give you a hand? Can you make us proud by listing yourself and the ones you know on this post’s comment? Can you list yourself on our new casita as Developer?
The cruel reality is that according to the Venture Capital Human Report, Latinos don’t exist in the Tech Valleys of this country.
African Americans make only 1% of the tech founders population. And Latinos are so under-represented that the report squeezed us together with the “Mixed” category.
Can this be true? Is this another misperception like the one I kept hearing less than 2 years ago about Latinos not being in Social Media? This report is pretty disturbing and we must do something about it. If it’s simply a lack of information, then let’s begin the Tech Start-Up Parade and list every Latino tech founder you know out there. Instead if it is true, we must dig deeper into the reasons why this is happening. I would love to hear your opinion in the comments. Don’t be shy and speak up mi gente.
Here is the entire report:
Venture Capital Human Capital Report (Part 1) –