Verizon Partners with JLo’s Viva Movil to Target Latinos

Ina fried

Jennifer Lopez has teamed up with Verizon Wireless to create more awareness on the Hispanic market. “This new company is here to revolutionize the entire mobile experience for for Latinos.” says Lopez.  The company will launch its first store in New York City on June 15, and will open 15 stores in total this year in several other cities including Miami and Los Angeles.

Verizon is one mobile company that through technology is addressing the Hispanic market and this is great news.   When tech companies create new products for the Hispanic community this will get the ball rolling on the immigration reform bill.  One of the great aspects of this new in store shopping experience is  there will be a play area for children and devices for people to test out.

At last the Latino market has been recognized as it is expected to grow even more in the future.

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Picture by Ina Fried

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2 Comments
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