Twinkies: A True Business Comeback Story


The 2008 economic meltdown caused many businesses to cut back, slow down, or just close. In the past year or three,  things have begun to slowly improve and there have been some signs of hope. One sign is the $410 million investment that will be bringing back the venerable, unforgettable, and totally indulgent Twinkie. What this shows is that while the economy is still slowly improving, the public’s taste for a small treat and nostalgia is as strong as ever. And while many people believed that a sealed Twinkie might outlast us all, we now won’t have to test that theory.

Seriously, who would really want to eat a 10-year-old Twinkie?

To read the complete story, click here.




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