Toyota Celebrating Mother’s Day “Serenata para Mamá.” hosted on Facebook Toyota Latino, from May 7 – 31.


What better way to celebrate Mother’s Day than serenating her on this special day.

n serenating her.  In preparation for Mother’s Day, Toyota has come up with a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed “Serenata para Mamá.” The initiative, a first-of-its-kind effort, delivers a virtual, personalized e-video serenade and will be hosted on Facebook Toyota Latino, from May 7 – 31.

When users visit on mobile or desktop they will see a video of the band Mariachi Monumental de America. Members of the band will begin calling out instructions for guests to “pick a song” and “give us a name.” Once the information is provided, the band will dedicate the song to the name that was entered. The videos can then be shared on Facebook, Twitter or via e-mail.

Picture by Missouri Southern




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