Reaching economic stability is the desire of many hardworking Hispanics in the United States. There is a great need to educate Latinos on how to reach their economic goals. Creating a conversation around finances and financial security gets people thinking about the importance of planning for the future.
Telemundo and Wells Fargo have started a new campaign , “Conversemos de Tus Finanzas.” This new campaign has included Wells Fargo’s platform “Conversations” platform, the campaign includes informational vignettes and customized content on money management and credit featuring “Un Nuevo Día” hosts Rashel Diaz and Diego Schoening.
The new collaboration seems to be promising and of course social engagement is needed. Telemundo has dedicated an online page with 30-second web spots hosted on Telemundo.com’s finance section. Wells Fargo also offers an online page to provide tools and resources on how to create a budget, manage finances and build credit.
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