Latin American fashion businesswoman, Adriana Pavon, launches Mexico Culture & Pride, a sustainable fashion company designed to create jobs for indigenous people in Mexico. Mexico Culture & Pride will create contemporary clothing and accessories in collaboration with Oaxacan artisans that are ready-to-wear and eco friendly.
“All of our products are unique as every item is handcrafted and designed specifically for you,” said creator Adriana Pavon.” By supporting our Kickstarter campaign and adding even one item in your closet with one of Mexico Culture & Pride’s sustainable pieces, you reduce the child labor and pollution problem that surrounds today’s fashion manufacturing.”
Pavon, who has invested the last two years to Mexico Culture & Pride, is no stranger to sacrifices. She has made significant shifts to fund this project, including giving up her car and living on a budget.
Mexico Culture & Pride will preserve culture not only by creating a free-trade clothing line and company, but also by being a source of education for the next generation of artisans both in Mexico and the United States.
After more than 1,100 lives were lost in Bangladesh after an eight-story garment factory called Rana Plaza, collapsed (see news documentary here), Pavon sought out to change her life and her business model.
“I went to Mexico thinking I will be the one doing the saving and instead, I am the one that was saved. I learned so much from the people and was inspired. But I also discovered that many of the youth no longer see the value in creating garments. We want to change that,” said Pavon. “An education program that will offer business classes will be core to the initiative.”
Pavon’s social enterprise will initially benefit the people of Oaxaca, Mexico, will consist of three phases
- An Awareness Campaign: Through Aug. 20, 2015, a Kickstarter campaign will raise the necessary funds to start this initiative. It will create the first line of items for the collection and also fund a multi-city U.S. tour called “Through Frida’s Eyes.” The tour is titled after Frida Kahlo, the artist that also inspired the collection. People will be able to virtually experience Oaxaca through the exhibit.
- New Machinery and Education: Acquisition of machinery and materials needed for training and development of a curriculum in collaboration with the local leaders to be implemented.
- Fair-Trade Co-Op: Implement the curriculum developed by the MCP team in collaboration with the locals to engage the indigenous younger generation and provide them with mentoring and student exchange opportunities. Begin design and entrepreneur classes for a co-op infrastructure, headed by a group of local volunteer leaders in the region and designed in collaboration with an international group of experts in textiles.
Through her work as a consultant and industry influencer for the past 20 years, Pavon discovered how mass production has negatively affected native fashion. She learned that techniques and the environmentally friendly materials utilized by the locals are on the verge of extinction at an alarming rate, which is due to the globalization of textiles that are toxic for the environment.
To reverse that trend, she recruited a top notch team of high caliber individuals who are passionate about their work and have extensive experience in their field with clients such as Project Runway Latin America, Mexico’s Next Top Model, and Chrysler; they also have considerable background in manufacturing top brands you purchase in stores today.
Pavon wants to share the diversity of local traditions by celebrating and supporting the world’s indigenous cultures, which are disappearing from our society at a disturbing pace. Her inspiration for the collection, Frida Kahlo, was an iconic Mexican artist whose wardrobe took over the pages of Vogue magazine and her paintings were greatly influenced by this particular Mexican culture and art form.
Byrdie Franco-Rocha is a marketing professional and entrepreneur in Texas. She is the creator of lifestyle blog BSoFly.com and serves as director for the Dallas/Fort Worth Chapter of LATISM. Byrdie holds a bachelors degree in business from the University of the Incarnate Word, a masters degree in journalist from the University of North Texas, and is a graduate of Southern Methodist University’s Graduate Marketing Certification Program.