Starbucks and Dunkin’ Donuts are experiencing great sales in the industry as they are tactically providing their optimal services to consumers. Starbucks Corp.’s (SBUX) quarterly profit jumped 25%, as it lured more customers in the U.S. with its loyalty program and technology, like mobile phone payment. “We are seeing a steady trend of healthy sales across all [times of day], even lunch and afternoon snacks,” which aren’t typically the strongest areas for Starbucks, said Chief Financial Officer Troy Alstead. Starbucks is scoring major points with consumers as they are participating in a healthier lunch and afternoon snacks.
Starbucks said technology like this is a growing attraction for consumers, and as such, it will add wireless charging stations for mobile phones and other devices to cafes in Silicon Valley, after testing the technology in Boston earlier this year.
Mr. Travis said Dunkin’ Donuts is also upgrading its stores to entice customers to stay a while. “They have softer seating and nicer tones that we think will encourage people, especially students with computers, to eat in, which should boost sales,” Both of these businesses are attempting to accommodate their customers with the best services as well as providing a welcoming environment to grab a coffee.
Picture by Daquella manera