Spanish or English ?

bilingual

Language is no longer or at least it should no longer be the most important part of a brand’s marketing strategy. That was the agreement among participants of an all marketers panel that kicked off Portada’s 6th Annual Hispanic Advertising and Media Conference in New York City on Thursday.

The panel, titled Spanish and/or English: featured marketers from Tecate, General Mills, Diageo and Yahoo, who shared insights, challenges and opportunities with an audience, eager to know how marketers approach a population that is increasingly U.S. born, thus more bilingual and bicultural.

Read this article

Comments

comments

0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

We want to hear from you!

We're here to serve you. Just send us an email and we'll get back to you, asap.

Sending

©[2015] Latinos in Tech Innovation & Social Media (#LATISM)

or

Log in with your credentials

Forgot your details?