According to a study conducted by Lapiz and Leo Burnett Group, Latinos display markedly different shopping habits than their non-Latino counterparts.
Survey results indicate that they’re more than twice as likely to follow trends, enjoy trying new products first, and like being the first to share with their friends.
That propensity for trendsetting may be why Hispanics have been ahead of the general population in social media use and mobile device adoption.
Hispanics have adopted mobile banking and finance at a faster rate than the general population. The results from Leo Burnett and Lapiz also show that Latinos are more likely than non-Latinos to shop with a mobile phone or tablet.