On Tuesday, Pinterest launched a new set of resources to have a better participation for business. Business accounts have many new features, like being able to enter their business name instead of having the first and last name. Companies that already have a personal account on Pinterest will be able to convert it to a business account.
During the sign-up process, companies will also be encouraged to add Pin It and Follow buttons to their sites. Widgets is an entirely new feature, and will be available both to individuals and to companies.