FOR IMMEDIATE RELEASE
MILLERCOORS SALUTES ELIANNE RAMOS FROM LATISM AS ONE OF 12 LATINO LEADERS FROM ACROSS THE COUNTRY
Latinos in Social Media (LATISM) will receive $25,000 grant if Elianne Ramos is chosen as the MillerCoors 2011 Líder of the Year
BALTIMORE, MD (September 12, 2011) – MillerCoors has recognized Elianne Ramos, Vice Chair, Communications and PR for Latinos in Social Media (LATISM) as one of the 2011 MillerCoors Líderes for her exceptional contributions to the Latino community. The public can visit www.MillerCoorsLideres.com from September 12 through October 31 to vote for Elianne Ramos. If she is chosen as the MillerCoors 2011 Líder of the Year, LATISM will receive a $25,000 grant to develop and implement a community leadership program in partnership with MillerCoors.
“I am beyond honored to be chosen for this year’s MillerCoors Líderes program,” said Elianne Ramos, Vice Chair, Communications and PR for LATISM. “MillerCoors has made a commitment to the Hispanic community by investing in leadership, and I’m grateful to them for highlighting my achievements and giving me the opportunity to inspire future generations of Latino leaders.”
Elianne Ramos was chosen as one of the 2011 MillerCoors Líderes because of her involvement in the Latinos in Social Media (LATISM) organization as well as for her leadership in motivating and connecting people across generations, ethnicies and issues to work together for the greater good. Through her work at LATISM, Elianne is at the forefront of engaging audiences by developing and implementing social media awareness campaigns about key issues affecting Latinos in the areas of health, education, finance and civic engagement. As the public representative of the organization, she facilitates strategic alliances, educational and civic programs at the local and national levels. Elianne also works for advocacy and education by serving as a consultant for Baltimore City nonprofit organizations.
“This year marks the 5th anniversary of the MillerCoors Líderes program, and we couldn’t be more excited about having such an incredible group representing true Latino leadership. Each one of them deserves to win the MillerCoors 2011 Líder of the Year award – it’s going to be a tough competition,” says Jose Ruano, Multicultural Relations Manager for MillerCoors. “We are proud to continue highlighting those who contribute to their communities, while excelling in their careers and serving as role models for future generations.”
If chosen as the MillerCoors 2011 Líder of the Year, Elianne Ramos and LATISM will use the $25,000 grant to implement a leadership program that will cultivate, train and mentor Latino leaders across the United States to identify and tackle issues in their local communities.
Since 2006, MillerCoors Líderes has raised awareness and highlighted the achievements of national and local leaders within the Hispanic community through an online public voting program and a national advertising campaign. The program offers up-and-coming Latino professionals leadership tools, counsel and the opportunity to network through www.MillerCoorsLideres.com Facebook and LinkedIn.
Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. With a network of over 140,000 members, LATISM is the largest organization for Latinos engaged in social media, including bloggers and professionals from every arena. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos through research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit http://LATISM.org/
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Tenth and Blake Beer Company, MillerCoors new craft and import company, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
– ### –CONTACT: Elianne Ramos Latinos in Social Media 646.932.7752 firstname.lastname@example.org