CEO Yang Yuanqing admitted that despite some attempt, the Lenovo brand is still only playing well in the mainstream and low-end markets.
For the sake of better brand positioning and better efficiency, Yang announced in the same e-mail that his company will split into two new groups: Lenovo Business Group (LBG) and Think Business Group (TBG).
Effective from April 1st, Liu Jun will be Senior Vice President of Lenovo Business Group.
Lenovo Business Group will focus on mainstream consumer and business desktops, laptops, and tablets, as well as smartphones and smart TVs.
Dr. Peter Hortensius will be Senior Vice President of Think Business Group.
Think Business Group will continue to stay ahead of the game in the global commercial business.