July 6th, 2010
Vice-Chair, Communications and PR
NEW YORK, NY, USA – July 6, 2010 – Latinos in Social Media [LATISM], the largest organization of Social Media professionals of Latino origin, announced today the launch of the most comprehensive survey of Latina Bloggers conducted to date.
Called “The LATISM Latina Bloguera Survey,” and conducted through www.surveymonkey.com, the leading online research tool, the goal of this survey is to go beyond the demographics, geography and language questions to get an in-depth look at why Latinas blog and the impact of their cultural background on their blogging.
The Blogger market is a large one and growing rapidly. According to a 2007 study conducted by Blog search engine Technorati, there are more than 71 million active blogs online. Latinas, one of the fastest-growing blogging demographics, have traditionally been overlooked and undercounted in these type of surveys.
According to LATISM’s Chair and Founder, Ana Roca-Castro, the aim in conducting the survey is to provide visibility to the Latinas in this arena while providing valuable comprehensive information to the corporations who are interested in reaching this highly coveted market. “One of the highest priorities at LATISM is to function as a bridge between corporations and organizations, and the Latina bloggers out there who need their support. This survey is an important step in that direction,” said Roca-Castro. “These passionate women capture the effervescence of our culture in a way that is, literally, changing the face of blogging. LATISM is the megaphone through which their stories can be amplified so that their messages can reach even farther.”
A detailed report of the survey will be presented during the Latinas In Social Media panel at the BlogHer 2010 conference. Results will also be featured in a video that will be unveiled during the panel presentation and at the Social Fiesta BlogHer community party held at the Hilton Hotel in New York on August 5th. After the initial unveiling, the report will be distributed online as a special package at a special LATISM landing page on Latism.org. The Survey Package will include the report, summary video and individual blogger clips.
The LATISM Latina Bloguera survey will be the first of a series of surveys that LATISM is planning to conduct through 2011. Additional information about the LATISM Bloguera Survey can be found at Bloguera survey.
LATISM BLOGUERA SURVEY FACT SHEET:
Who: Latinos in Social Media, the largest organization of people of Latino origin who are engaged in the social media arena
What: A comprehensive survey of Latinas bloggers demographics, psychographics, preferred topics and blogging tools as well as the impact of their cultural background to their blogging
WHEN: Survey will run from July 1st to July 15, 2010
SAMPLE: 500+ adult females of Latino descent ages 18 and older
Geographical location: USA and Latin America
Survey Methodology: The first Latina Blogger survey is being conducted online via Surveymonkey.com through July 15, 2010. The survey has a confidence level of plus or minus three percent. This is the first of a series of surveys commissioned by Latinos in Social Media [LATISM], to explore the state of online and social media usage among Latinos.
Video Interviews: Interviews with 20 top Latina bloggers to help capture a more in depth understanding of why Latinas blog and what makes Latina bloggers unique.
RESULTS unveiling: During Latina Blogger Panel at the Blogher ’10 Conference, August 5th and 6th, 2010 at the Hilton Hotel in New York City. Encore presentation at LATISM’s Social Media Fiesta during the Blogher Conference. Results will be available thereafter on a landing page at Latism.org
SURVEY RESULTS PACKAGE:
- Detailed report of findings
- Press releases
- Summary Latina Blogger video
- Individual blogger clips
Latinos in Social Media (LATISM) is the first and largest organization to engage, organize, train and promote professionals of Latino origin in the social media arena. We aim to become the bridge between Latino professionals and the companies/organizations who target a Hispanic/ multicultural audience by providing a platform where they can share knowledge, experiences and opportunities for the advancement of all Latinos. We are non-denominational and non-partisan. For more information, visit http://LATISM.org
PRESS CONTACT: To obtain the Survey Results package upon its release, please contact Elianne Ramos, Vice-Chair, Communications and PR, LATISM at 646 -932-7752 or via email at firstname.lastname@example.org.