In a recent Gerber’s Facebook contest to find a new face to represent the brand, the lucky winner was an 8-month baby girl from Fresno, California, Mary Jane Montoya. She was chosen from more than 300,000 entrants. Its a cultural shift that speaks volumes about the changing face of America, the new Gerber Baby is Latina.
Mary Jane will not replace the original Gerber Baby, Ann Turner Cook. Mary Jane will represent the company’s 2013 Start Healthy, Stay Healthy Nutrition System ad campaign. Mary Jane parents, Sara and Billy Montoya, plan to use the $50,000 prize money for Mary Jane’s college education.