Introducing LatISM DC Speakers

Ramon de Leon

Ramon de Leon (@Ramon_DeLeon
Domino’s Pizza

In 1986, Ramon De Leon started with Dominos Pizza in Chicago as a pizza delivery driver. Twenty-three years later Ramon is the Operating partner of a six store Domino’s Pizza Franchise in Chicago. His career has also given him the opportunity to work in Mexico as a Business Development Consultant for Domino’s Pizza ’93-‘97. Extreme Passion and High Energy are words that best describe his love for the pizza business. Ramon has been using Social Media for his business since before the word existed. AOL Instant messenger was his micro-blog long before Twitter was invented. When Facebook was closed to the general public, Ramon connected with customers in photos and groups. His Social Media strategies were recently highlighted at Gravity Summit Harvard and streamed Live on Domino’s Pizza Franchisees around the world seek his Social Media advice. Ramon’s creative uses of Social Media and enthusiasm have made him a sought after speaker.

Ana Roca Castro

Ana Roca Castro (@AnaRC
Premier Social Media

Ana Roca Castro uses her 14 years of project management experience to help businesses and organizations achieve their objectives via “state of the art” social media development.  Ana Roca Castro team started Premier Social Media in 2007 with the development of a safe Social Networking site for diplomats and ambassadors.  In the last two years, she has developed 2 internal Social Networks, over 20 Facebook/My Space applications, 12 iPhone apps and more than a dozen 3D Buildings on Google Earth.  Her clients include Toshiba, Walmart, FedEx, the World Bank, Tipping Point Media and THER-RX corp.  As a Social Media developer, she has now partnered with businesses and non-for-profit organizations to provide a series of development services through Social Media platforms.  Ana also collaborates with PR/Marketing companies to serve their client portfolio’s needs within the Social Media realm.  ‘AnaRC’ is a social entrepreneur and the co-founder of Latinos in Social Media (LATISM), the largest organization of Social Media professionals of Hispanic origin.

Kety Esquivel

Kety Esquivel (@KetyE
National Council of La Raza

Kety Esquivel has fourteen years of experience in the non‐profit, private and political sectors. She directed Latino outreach for the Clark Presidential Campaign. Her work has taken her to China and Ethiopia with the United Nations Economic Commission for Africa. She spent three years coaching executives on human capital and diversity in the US, Canada and Latin America. Kety graduated from Cornell University where she served on the Board of Trustees. She is a published author and founder of She is co-founder of the Institute of Progressive Christianity and the Sanctuary, Kety has served on several boards, including that of the Backbone Campaign and the New Leaders Council. She has been a speaker at Netroots Nation, SXSW, Personal Democracy Forum, Blogher and the Center for New Words. She is presently working with O’Reilly Media. She is a convener of Web of Change and is a past editor of Blogher. Her commentary has been featured and quoted in stories for the Wall St. Journal Online, HITN, PBS, XM radio, CNN, Televisa and Univision. She is currently the New Media Manager for NCLR (National Council of La Raza) and the Director of LatISM DC.

Giovanni Rodriguez

Giovanni Rodriguez (@giorodriguez
The Conversation Group

A consultant, author, and speaker on organizational leadership and corporate communications, Giovanni is managing partner and co-founder of The Conversation Group, a global consultancy devoted to the art, science, and practical application of social technology, working with brands and organizations as diverse as SAP, Microsoft, Ribbit (now British Telecom), Unilever, Verizon, the New York Stock Exchange, and Alcatel-Lucent. A frequent speaker on the social-technology circuit, Giovanni has instigated an ongoing debate about the future of various marketing disciplines. His work and opinion have been featured in numerous publications including PRWeek, Brandweek, BusinessWeek and Forbes. He is founding fellow at the Society for New Communications Research, a graduate of Princeton University, and MSc. candidate at the University of London (Public Policy Management).

Navarrow Wright

Navarrow Wright (@navarrowwright

Navarrow Wright co-founded Global, a joint venture with hip hop mogul Russell Simmons to create a social media site catering to the hip-hop perspective. Wright successfully launched the product and raised the series “A” round of capitol. Wright also launched a vertical ad network and celebrity blogger network while at Globalgrind.  Before joining Global Grind, Wright was SVP of Technology for Medical Broadcasting Company, a division of the Internet marketing firm Digitas Inc. Prior to that, he served as CTO of Viacom’s BET Interactive. At he created and implemented new technologies growing the Web site 300%, making it the leading entertainment online destination for African Americans. Navarrow Wright has appeared on Run’s house, Irv Gotti’s show Gotti’s Way and the Steve Harvey radio show. He was picked by Network Journal Magazine as of the their “ 40 Under forty” professionals to watch in 2009 and was selected by Innovation Generation as one of the nation’s top 100 GenerationNEXT and Information Technology leaders. Wright recently launched Maximum Leverage Solutions L.L.C., a social media and technology-consulting firm. Wright holds a Bachelor of Science degree from Rider University in Computer Science.

Nolan Treadway
Nolan Treadway

Nolan Treadway (@Nolan
Netroots Nation

Nolan Treadway is the Political Director and Logistics Director for Netroots Nation, the largest annual in-person gathering of progressives working online.  Nolan started volunteering with the convention that would become Netroots Nation (when it was known as the YearlyKos Convention) over a year before the first gathering.  Since then Nolan has overseen logistics and helped with strategic vision as the organization grew from an all-volunteer operation to one with several staff and a year-round presence.  He took a leave from NN in August 2008, to be an Online Organizer at the Democratic National Committee, working to elect President Obama.  He added the role of Political Director upon his return to NN December 2008.  Nolan holds an bachelor’s degree in business from Michigan State University and a master’s in public policy from American University in Washington, DC.

Alma Suares
Alma Suares

Alma D. Suárez (@AmericanLatina)

Alma D. Suárez currently supports the email marketing at AARP as a consultant in their online marketing department. Originally from Southern California, she brings with her more than five years of experience in public relations, partnership development, web, cross-cultural and social marketing, in both the public health and corporate communications arenas.  She moved to DC in 2007 to work on the National Institute on Drug Abuse’s (NIDA) Emmy nominated public service campaign (PSA) Drugs +HIV >Learn the Link to educate Hispanic/Latino youth about the link between non-injection drug use and HIV transmission. Suárez played a key role in developing and implementing a strategic interactive marketing plan that promoted the campaign using online video outlets, social networking sites and search engine marketing. During this time, she was also a Language Arts Teacher for Howard University’s Upward Bound (HUB), a college preparatory program for low-income and/or first-generation college bound students designed to develop the skills necessary for success at the collegiate level. Fluent in Spanish and English, she holds a bachelor’s degree in Journalism from Arizona State University’s Walter Cronkite School of Journalism, and is currently attending Georgetown University for her master’s in Corporate Communications. Alma is also the Parliamentarian for Latism DC.

Elianne Ramos
Elianne Ramos

Elianne Ramos (@ergeekgoddess)
Speak Hispanic, Inc. /

Elianne has almost 14 years of Creative Direction, Copywriting, Public Speaking, Public Relations and TV Commercial Production experience. Former and present clients include Procter & Gamble, Panasonic, SlimFast, Chivas Regal and HSBC Bank. She has led Hispanic Communications teams at various companies and ad agencies, including Princess House and Grey Global Group. She was also VP, Creative Director and founder of i3 Creative Group, managing teams working concurrently in the United States, Mexico, Uruguay and Argentina. Her writing has appeared in numerous publications including the book Chicken Soup for the Network Marketing Soul, the Orlando Sentinel Newspaper and The Network Marketing Magazine. She writes about Latino issues on her blog, and as the Hispanic Business columnist for the newspaper. Elianne leads recurrent creative workshops at international conferences in the United States and abroad, including the University of Medellin, Colombia and other universities in South America. Through her company, Speak Hispanic, Inc., she develops podcasts, webinars, social media and communications campaigns for companies targeting Hispanics. Elianne is also a consultant for various Baltimore City non-profit organizations, a Latino Outreach Board member at the Walters Museum in Baltimore, MD and the Media Relations Manager for Latism DC.

Lori Gama
Lori Gama

Lori Gama (@LoriGama)
Da Gama Web Studios

Lori is a social media consultant, trainer and speaker who is considered one of the top people to turn to for Social Media marketing and for Hispanic Social Media Marketing. She has a large, loyal community of followers, friends and associates in Twitter, Facebook and LinkedIn, of both English-speaking and Spanish-speaking people. She is regarded as one of the top “Hispanic-fluentials” in Social Networks around the world. Lori is also a website producer and SEO expert who has a 100% top Google listing record for all of her clients. Lori consults for Fortune 500 companies and is an in-demand speaker at Social Media conferences across the country. Lori was born and raised in the East Bay in northern California, growing up with family members who spoke Spanish and English. Lori’s bilingual/bi-cultural upbringing, technology expertise and Social Marketing expertise have positioned her to be a unique Social Media Consultant who uses the latest technology and Social Marketing methods to achieve a high success rate of revenue growth for her clients.

Javier von Westphalen
Javier von Westphalen

Javier von Westphalen (@JavierVW)
Marketing and business consultant/Coach

Javier has worked for more than 15 years on the agency and client side of the marketing, advertising, and management consulting industries with experience in strategy development, marketing communications, product development, and new ventures for a wide range of businesses, from owner-operated, small companies to Fortune 500. Currently, he is working on the Spanish-language national H1N1 integrated marketing campaign, which compromises traditional media with online and social media strategies. The campaign focuses on reaching different segments of the Latino community from less to more acculturated and hard to reach Latinos. Throughout his career, Javier led strategic plan development and executed creative and resourceful methods to improve corporate performance, customer insight, branding, and marketing campaigns for Business-to-Business and Business-to-Consumer industries. Among Javier’s accomplishments are establishing a new media division, spearheading an online transaction start-up, and co-founding a non-profit organization. Javier received his Bachelors of Science in Marketing and Finance from California State University, Bakersfield, Masters on leadership and innovation, from Fresno Pacific University, and executive education from Harvard Business School.

Jose Contreras
Creative Information Technology, Inc. (CITI)

José Contreras is an information technology professional with over 14 years of experience in building web-based systems for the public, private and non-profit sectors. In his current role as a consultant for Creative Information Technology, Inc. (CITI), Jose’s work includes the use of Web 2.0 concepts and social media to share sensitive information between federal government agencies. Prior to his current role at CITI, Jose worked at Marriott International where he was a key contributor to the building of the reservations system for international sites, search engine optimization and a platform migration from Microsoft to Java technologies. Jose’s passion for use of web-based technologies started as a college student when he built a software procurement system for the National Institutes of Health and taught classes on web technologies at their training center. Jose is active in the Latino community by providing leadership and technology experience to strengthen the online media strategy for La Unidad Latina Lambda Upsilon Lambda Fraternity, Inc. (, where he serves as the Chairman of the Board of Trustees and the New Latino Movement (  Jose holds a Bachelor of Science in Information Technology Management from the University of Maryland University College.

Sylvia Aguilera (@httponline)
Hispanic Technology and Telecommunications Partnership

Sylvia Aguilera is Executive Director of the Hispanic Technology and Telecommunications Partnership, HTTP, a coalition created by Hispanic advocates in 1996 to ensure that the needs and perspectives of the Hispanic community would be included in technology and telecommunications policy debates.  Sylvia has worked in the public policy and communications arena for over 12 years. She has served in executive level positions at the multicultural public relations firm, Comunicad; the National Hispanic Corporate Council; the National Community Reinvestment Coalition; and the National Puerto Rican Coalition.  Sylvia serves on the Board of the National Capital Chapter of the Public Relations Society of America (PRSA). She is currently working towards earning her APR certification from PRSA and the Universal Accreditation Board. The APR is a mark of distinction for professionals in the field of Public Relations.  Sylvia earned her Masters degree from the University of Chicago as a Woodrow Wilson Fellow and received her Bachelors degree from American University. Sylvia is the Treasurer for Latism DC.

Paul Borgese
Associated Press

Paul is an international speaker, consultant and best-selling author on topics including digital marketing, sales, leadership and global business strategy with over 14 years of experience. He currently works for The Associated Press, managing licensing of news and entertainment content to digital companies and Spanish-language media outlets. Before this, Paul was managing partner at EyeCatcher Digital, a strategy and marketing firm. He has worked on marketing and business development initiatives with a wide range of organizations, including: Google, Yahoo!, Microsoft, J.P. Morgan Chase, Merrill Lynch, McKinsey & Company, IBM, The Wall Street Journal Online, eMusic, The Paris Chamber of Commerce, and the Federal Reserve System. Paul has managed content and advertising relationships with online video sites (Google’s YouTube), mobile applications (Verizon, AT&T), interactive TV (Comcast, TimeWarner), Spanish-language sites (MSN Latino, Yahoo! Telemundo), digital signage, and a wide array of Web 2.0 initiatives. He is the author of the best-sellers M&A From Planning To Integration and FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs. Paul’s forthcoming book is called The Social Media Survival Guide. He is fluent in Spanish.

Fernando Pizarro
Univision Television Group

Fernando is the Washington Affiliates Correspondent for the Univision Television Group. An Emmy-nominated journalist, he is also the co-host of a national weekly political talk-show on Univision Radio Network.  His other Washington experience includes working as a freelance correspondent for CNN en Español and producer for Associated Press Television. He was also the U.S. correspondent for National Television of Chile. Previously, he was sports anchor at ESPN International, NBC Latin America, Telefutura and Pan American Sports Network. His work has won reporting awards from the Florida Bar for overall immigration coverage, and the Iowa Newspaper Association for editorial writing. He is a 2006 Border Justice Fellow at the University of Southern California Annenberg Institute for Justice and Journalism. His analysis has appeared in the Washington Post, NPR, BBC, WNYC, and radio and print media in Mexico, Central and South America.

Scott Goodstein (@sgcatalyst)
Revolution Messaging

Scott Goodstein was External Online Director for Obama for America, and developed the campaign’s social networking platforms. His pioneering work included running the first political campaign effort to launch niche based social networks like BlackPlanet, Eons, MiGente, AsianAve, Disaboom, etc. He built the campaign’s lifestyle marketing strategy and developed the “street team” materials used in battleground states. Goodstein also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile web site (WAP), and even an iPhone application. Prior to his work at Obama for America, Goodstein worked for the Democratic Legislative Campaign Committee, Democratic Congressional Campaign Committee, and over two dozen progressive political initiatives. In 2004, Goodstein co-founded and Rock Against Bush which became a $4 million young voter mobilization effort. He has conducted political trainings for the National Democratic Institute, UNICEF, Democracy for America, the Campaign Management Institute, and the New Organizing Institute. Goodstein has spoken at Columbia University, The American University, The George Washington University,  and The Milken Institute. He has been a featured speaker at events in Morocco, Hungary, Finland, Singapore and Malaysia.

Shana Glickfield (@dcconcierge)

Shana Glickfield is an independent communications consultant in Washington, DC.  Her primary project is managing, a site dedicated to exploring all of the innovative ways that broadband is improving our quality of life with cutting edge applications, from health IT to eLearning to green tech. Prior to joining NextGenWeb, Shana was the Director of Strategic Communications at Amplify Public Affairs, where she advised a wide variety of corporate and nonprofit clients on their online communications strategies, focusing on social media. Shana has spent several years involved in the public policy process in Washington, DC, and recently led NextGenWeb’s Social Media for Staffers series, a biweekly workshop series to improve how Hill staff use social media tools in the course of their jobs. Shana graduated from Michigan State University and has a law degree from Temple University.  She is the founder and author of The DC Concierge, a renowned local blog, and is one of the top 100 Twitters independent in Washington, DC.

Judith Freeman
New Organizing Institute

Judith is the co-founder and Executive Director of the New Organizing Institute, a training, research and development organization for technology-enabled organizers, activists, staff, and leaders. In 2008 Judith was on a short leave from NOI for a five month position on the Obama new media team, coordinating their field and new media efforts. Previously, she was the senior political strategist at the AFL-CIO, where she also co-founded the Analyst Institute. During the 2004 presidential election, she worked on the Kerry campaign’s internet operations. She advises political campaigns, unions and non-profit organizations on organizing, targeting, strategy and technology infrastructure. She worked for 5 years in technology at the University of Chicago where she also organized with social justice organizations.

Shireen Mitchell

Shireen Mitchell is an award winning technological woman of color, author, social entrepreneur, nonprofit leader, advocate and a social media strategist. She managed the website prior to its sale and public offering as one of the only women of color web entrepreneurs. All of these achievements were accomplished before Shireen founded Digital Sisters, Inc., an organization that focuses on using digital media and technology to access tools for women and consulting. Shireen helps organize various tech events around the country, including She’s Geeky D.C., Feminism 2.0, Tech Adventure DC, Nonprofit 2.0,  Computers, Freedom and Privacy and others. Did you know that she created the game TechnoDemic?  A multimedia competition to help youth learn technology and programming terms? Shireen has spoken on topics that include the impact of technology, social media and mobile apps on communities across the country appearing on media shows and presentations including “Tweet This Change”, “Social Media ROI” & “Social Media Women of Color”  Shireen has been awarded Top 100 DC Tech Titans, Social Citizen Award: Apps for Democracy DC, Rising Star: Woman of Color in Technology, Heroine in Technology, Community Technology Leader, The Root 100, & Black Twitterati.  Shireen was born and raised in the projects of New York City. She currently resides with her  family in Washington DC, a city engrossed in government 2.0, and politics.

Kristal High
Kristal High

Kristal Lauren High (@IGSpeaks)
Media Foundation Group

Kristal Lauren High is the Founding Co-Chair of the Innovation Generation Broadband Policy Summit, and is committed to working with emerging and established leaders to develop broadband solutions to the socio-economic problems that plague our cities, towns and communities. Ms. High is also the President of Media Foundation Group, a multi-media production and design firm specializing in identity systems and new media consultations.  Prior to joining Media Foundation Group, Ms. High was an attorney in the Labor & Employment Group of LeClair Ryan, where her practice primarily focused on employment and business litigation. After obtaining her Bachelor of Arts, cum laude, from Davidson College, Ms. High received her Juris Doctor from Washington & Lee School of Law, where she founded and served as President of the Media Law Students Association. As the Founding Co-Chair of the Innovation Generation Broadband Policy Summit, Ms. High has spoken to elected officials throughout the nation about the power of social media and broadband-enabled applications to improve constituent outreach and communications.

Angela Adrar
Angela Adrar

Angela Adrar (@DancingSparrow)
Sustainability/Environmental Communicator Web 2.0 and Traditional Media

Angela’s career integrating digital with traditional marketing began over 12 years ago, promoting the diverse/latino-focused campaigns of key international organizations.  Such campaigns include; the AI-USA Rights for All Campaign, the IDEX-No Puebla-Panama Publication for Mexico/Central America and the Global Exchange, Colombia Human Rights Program.  Linking global issues of social good to the environment led her to Senegal, to work with the Department of National Parks and in 2006, with the United Nations WFP, coordinating the sponsorship, collaboration and communication of the Senegal-Walk the World Event with 760,000 walkers around the world in the Fight Hunger Campaign.  In 2008, she was honorably invited as an environmental delegate to take part in United Nations Vesak Day Celebrations in Vietnam honoring Buddhist Contributions to building a Just, Civil and Democratic Society.  Her culturally appropriate social media materials, presentations, trainings & teleclasses have been used to promote the sustainable objectives of government, academic, NGOs and entrepreneurs; helping them build their capacity to influence impact. She specializes in bringing nature closer to people by demystifying the online experience across borders, developing powerful online profiles and establishing new communication goals that integrate traditional marketing and Web 2.0 strategies.

Julie Diaz Asper
Julie Diaz Asper

Julie Diaz-Asper (@JulieDiazAsper)

Julie Diaz-Asper has spent more than 20 years helping large organizations to innovate and pursue new market opportunities. As a strategy consultant at Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create market opportunities for telecom and media companies.  She later worked with American Express on using the Internet to innovate how to reach, service, and engage its commercial card customer base. She is currently working with AARP on a financial literacy 2.0 site called LifeTuner that leverages community, interactive tools and social media to reach 20 and 30 year olds to help them better manage their finances. She is also a founder of a mobile app development start-up company focused on underserved, niche markets and the Market Insight Stragtist  for Latism DC.

Jennifer Lubriani
Jennifer Lubrani

Jennifer Lubrani (@meningioma)
Academy for Educational Development (AED)

Jennifer has spent more than 12 years helping large organizations implement and manage online marketing/digital campaigns and promotions. She successfully led teams of Web designers, and developers for a variety of clients, including the National Institutes of Health, National Heart, Lung, and Blood Institute, Centers for Disease Control and Prevention, Lexus, E*TRADE Financial, California Highway Patrol, and others. Jennifer most recently worked for the American Red Cross offering strategic support on using Interactive communications to reach Hispanic audiences and fulfill communications objectives and currently works for AED.

Ananda Kiamsha Madelyn Leeke

Ananda Kiamsha Madelyn Leeke is a lawyer turned author, social media strategist, creativity coach, blogger, podcaster, artist, and yoga teacher. She currently serves as the D.C. Social Media Examiner for Her first Internet encounter occurred when she heard AOL’s “you’ve got mail” in 1995. It was love at first click! A year later, she began working for The Hamilton Securities Group, Inc., an investment bank and financial software firm, where she established an intellectual property protection program for the firm’s Internet products and services. Leeke served as an online content contributor for’s Gospel and Women’s Channels from 2001 to 2002. She launched her first blog in 2005 and used social media tools to market her books, Love’s Troubadours – Karma: Book One (2007) and That Which Awakens Me: A Creative Woman’s Poetic Memoir of Self-Discovery (2009). She is currently writing Sisterhood, the Blog: Soundbytes from the 21st Century Women’s Online Revolution (Summer 2010). Leeke enjoys attending blogging conferences such as Blogging While Brown, Fem 2.0, BlogHer, Blogalicious, She’s Geeky, and LATISM DC. Her blogs include Author Ananda Leeke and kg yoga life practicesClick here to follow Leeke on Twitter. Watch Ananda Leeke Live!, a UStream channel that features author chats about her books. Take her online yoga classes on and MomTV.  For more information, contact Leeke at




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