Latinos in Social Media [LATISM] Announces Final Agenda for Latino2 Conference


Latinos in Social Media [LATISM] Announces Final Agenda for Latino2 Conference

Hundreds to Gather for a Close Look at Technology Trends, Mobile Innovation and Digital Marketing Strategies

Silicon Valley – May 18, 2011 – Latinos in Social Media [LATISM] today announced the release of the final agenda for its Latino2 conference, to be held on June 11, 2011 at the Computer History Museum in Silicon Valley, CA. Highlights at the full-day summit will be keynote presentations by Brian Solis, author of Engage! and Principal at Altimeter, and Mark López, Head of US Hispanic for Google. Rounding up this first-of-its-kind program are panels and breakout sessions on best practices for organizations and entrepreneurs to maximize today’s opportunities in technology, mobile and digital marketing.  Register for the event here.

The full-day conference lineup includes the following sessions:

  • Opening Keynote
    • Brian Solis, Author and Principal at Altimeter Group
  • Panel — Latinos/Latinas in Tech
    • Moderator:  Liza Cuevas, Director of Human Resources at Citrix Systems
  • Latinos and mobile panel
    • Moderator:  Eva Smith, Principal Engineer – Team Lead at Verizon Wireless
  • Afternoon Keynote
    • Mark Lopez, Head of U.S. Hispanic Audience at Google
  • Panel — Digital marketing to Latinos
    • Moderator: Loida Rosario, Central Region Multicultural Lead at Edelman
  • Breakouts/Workshops on Entrepreneurship and Venture Capital
    • Social Tech 101
    • Funding New Venues
    • Promoting Diversity In The Tech Workplace
  • The First-Annual LATISM Tech Awards
    • Moderator: Sam Diaz

“Latino2 Silicon Valley is shaping up to be one of the most extraordinary events for LATISM and the Latino professional community,” said Giovanni Rodriguez, Vice-Chair of Strategic Programs for LATISM.  “With thought leaders and practictioners throughout the Silicon Valley ecosystem, the event is a unique opportunity for anyone seeking to understand the role of Latinos in the technology workplace and best practices for engaging Latinos via social platforms.”


Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos.  Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit

Elianne Ramos

Vice-Chair, Communications and PR


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1 Comment
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