DOOBOP is changing the beauty industry market for multi ethnic women. The third party beauty e-tailer has raised $1.5M in seed financing and aims to lead this 7.5Bn beauty segment in the next three years.
(New York, NY) DOOBOP debuted in November 2013 as the first beauty e-tailer specifically designed for multiethnic and multicultural women – and aims to lead this 7.5Bn beauty segment in the next three years. Since launching to the public, DooBop is fundamentally disrupting the broken ‘ethnic’ beauty retail space through personalization, curated product selection and superior service.
The face of America is changing. Co-Founders and industry veterans Jodie Patterson and Benjamin Bernet created DooBop to fill the void in the U.S. market for specialized beauty product and services catered to a rapidly growing multi-ethnic population – which is invested solidly in beauty.
• African Americans are growing 30 percent faster than the U.S. population
• Latinos now represent 16 percent of Americans and grew +43% in past 10 years
• Mixed-ethnicity individuals have increased by 32 percent in the past decade
• From 2000 – 2010: U.S. population grew by 10% or 27 million people – 85% of that growth came from ‘non-
white Americans’, African Americans, Latinos, Asians, and mixed-ethnicity individuals. If that trend
continues, in the next 20 years, the US population will be comprised of a majority of ‘non-white’ Americans.
• African American women alone spend $7.5Bn a year in personal care/beauty products.
Despite these statistics, the current beauty industry continues to overlook the ‘brown woman’ customer. DooBop CEO, Benjamin Bernet says, “National retailers are not catering to our customers. The so-called ‘ethnic’ consumer is terribly underserved today. We saw a way to do it better. We’re here to fundamentally disrupt the ‘multi-ethnic’ beauty retail space.” DooBop launched with 25 brands and 400 product references, first focusing exclusively on the U.S. market, and now open to Canada. Since its inception in March 2013, DooBop has raised $1.5M in seed financing from Kima Ventures (VC fund of French billionaire entrepreneur Xavier Niel) as well as business angels and private investors, both in Europe and the U.S.
DooBop champions a diverse advisory board, comprised of profiles ranging from tech and media to beauty and high-end retail: Benjamin Faes, Managing Director of Media & Platform at Google in London; Christophe Chaix, Senior Vice President at LVMH in Hong Kong; Bethann Hardison, a pioneer and champion of diversity in Fashion in the US; Tracey Kemble, VP at Marcus Samuelsson Group; and Magalie Laguerre Wilkinson,
Associate Producer at 60 Minutes and Correspondent for CBS News. “Beauty is becoming more diverse, individual, global, and colorful. The cookie-cutter vision of beauty doesn’t apply anymore.” – Jodie Patterson, CCO
DOOBOP offers a highly personalized, interactive, and accessible space for women of brown skin tones and textured hair to embrace beauty. The site features carefully edited and hand-picked prestige product selections from all over the world, personalized online beauty consultations, expert content, and superior service.
Co-Founder & Chief Creative Officer
Jodie is the editor-in-chief of Loudmouth, DooBop’s online magazine, and is also the owner of Georgia by Jodie Patterson, a natural skin and hair brand. She was chosen by Dell Computers as one of their “Dell Inspire 100” recipients in 2013. Previously, she was Director of PR for fashion designer Zac Posen and was a former publicist at her own PR company, Jodie Becker Media, where she worked with such mavens as Nike, Virgin Records, Sean John, Lincoln Center, Russell Simmons and Joe’s Pub at the Public Theater.
Co-Founder & CEO
Benjamin spent the past 10 years at L’Oreal, holding various senior marketing positions in both Paris and New York. He was most recently the head of US marketing for Giorgio Armani Fragrances. Prior to that, he led the global haircare and men’s grooming divisions of Kiehl’s, developing products and strategies for North America, Europe and Asia. Benjamin holds a Bachelor of Commerce from McGill University and an MBA from INSEAD. Personalization. Dedicated Expertise. Superior Service
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DOOBOP – A Unique Voice in Beauty
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