Corporate Racial Insensitivity has a price

Target Store Logo_full

Target Store Logo_full
Racial slurs and insensitivity are certainly, sadly, nothing new in the U.S. But a lawsuit against Target brought by three Latinos, if it proves true, paints a rather grim picture of corporate America. One can hope that this is an isolated incident and not an issue that pervades the entire company, but the allegations are disturbing.

Robert Gonzalez, Bulmaro Fabian and Pedro Garcia-Ayala all sued Target after claiming they were fired for protesting what they saw as racially motivated abuse and one of their pieces of proof is an alleged corporate document that is more incriminating than any corporation might like to see come to light. They claim the document differentiates (in a very negative way) between people from different countries like Cuba versus Mexico.

I personally hope the men receive justice and that Target is held accountable if the charges prove true. It’s very disturbing to think that a company which has a pretty good public persona might have such an ugly private face.

To read the complete story, please click here.



    outspokenlatino 6 years ago

    I am of Spanish decent. This case regarding the individuals working at Target is of course unfortunate, but not at all uncommon. I worked for several years at a large shipping and logistics corporation and was routinely put in positions where I was doing more work for a fraction of the pay as my Caucasian counterparts. Furthermore, my background was called into question and the occasional reference to Salsa were made. All of these things point to the ignorance that prevails in the education of managers in corporate institutions. It is a shame that in this day and age such things occur, but the fact of the matter is all of the laws that have been written in order to rectify the great racial and cultural injustices in this nation are only as powerful as the entities which must be held accountable for enforcing them. I hope that this case raises a major red flag not only to the organizations about their hiring and orientation practices. It is essential that these companies be made aware of the fact that not only are their actions in the public eye, but are subject to the criticism of the public and the employees that have and still do work for them. More than this, however, I hope that this encourages all Latinos to wake up and see injustice when it is happening in the workplace and to speak out about it. Share your story with other Latinos and express the injustice. If it is happening to one Latino in an organization, it is happening to all Latinos. The power of the numbers is not an abstract thing, it is a legal device as well. This must be known. With it there is powerful legal leverage in the way of class action law suits. These injustices are covered already in the civil rights amendments of the 50’s and 60’s, but to many new immigrants, this may not be understood. Those who know must inform those who do not. Items like this must be spread not only to elevate the conversation but to elevate the race from the unfortunate stereotypes that are delivered to an ever increasingly lazy minded public. Elevate the conversation!

    WaterstoneSuckz 6 years ago

    TARGET CORP sued in Calif for Racial Discrimination
    Here is what Target tells their Calif. employees about
    Hispanic workers and how to react to them in their distribution warehouses with
    a document titled:’Organization
    Effectiveness, Employee and Labor Relations Multi-Cultural Tips,’
    Local on air media have said about it:’unbelievably
    ridiculous memo’
    This Target document instructs managers to
    note differences among Hispanic employees, and states the following:
    “a. Food: not everyone eats tacos and burritos;
    “b. Music: not everyone dances to salsa;
    “c. Dress: not everyone wears a sombrero;
    “d. Mexicans (lower education level, some may be undocumented);
    “e. Cubans (Political refugees, legal status, higher education level); and
    “f. They may say ‘OK, OK’ and pretend to understand, when they do not,
    just to save face.”
    For full press reports on this July suit

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