Business Insider Secrets Revealed!


A few years ago, there was a lot of internal information about Business Insider revealed.

In a given presentation, the secrets were revealed.

Here are some of the secrets:

  • Business Insider’s audience continues to grow rapidly
  • Five years ago, when they were launched, they had about 1,000 visitors the first day. Now the have a  regular traffic of more than 1 million a day.
  • The key to success in digital is producing great digital content–full stop.
  • Contrary to what you occasionally hear, “social” is not the be-all and end-all for digital news sites 
  • About 30% of the traffic is now mobile (including both tablets and smartphones.)
  • Mobile has extended Business Insider readership to “18×7”:
  • “Mobile First,” one of the hot memes of 2012, is actually a dumb strategy.

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