Susan Baroncini-Moe has just released a book that should be interesting to anyone who has every looked askance at a suit and tie or railed against idiotic management on the job. Her new book, BUSINESS IN BLUE JEANS: How to Have a Successful Business on Your Own Terms, in Your Own Style (Sound Wisdom, June 2013), is s refreshing take amidst so many books that tell you how to do it as it’s always been done.
A business and marketing strategist and veteran of the web industry, Susan leverages her unique fusion of business and technological knowledge, her experience in the personal growth industry, and her brainstorming abilities to help businesses around the globe. From the moment she decided that selling grape Kool-Aid would set her apart from all the lemonade stand competition, Susan’s path to sole-proprietorship was forged.
Susan said that one of the problems with starting a business is that many of us have “brain junk” that’s been getting in our way of true success — or happiness and she feels that women experience WAY more “brain junk” than men.
In fact, in addition to the brain junk we all have from our lifetimes of experience, women have brain junk that’s socialized. So women are literally socialized to think small, question and doubt themselves, and in business, to be uncomfortable asking for sales, referrals, and promotions. So brain junk is huge for women and it’s even more important that we have strategies for getting rid of it.
Susan is a business and marketing strategist who consults with companies to help them gain visibility, improve the way their businesses are run, and train their staff to implement key marketing strategies. Susan has a Master’s Degree in social psychology. She has been working with entrepreneurs, small business owners, and corporations for over fifteen years. She is a sought-after strategist and public speaker, and she and her businesses have been featured in Redbook Magazine, USA Today, Investor’s Business Daily, and Social Media Examiner, MSN Live, among others. Susan has shared the stage with business giants like Michael E. Gerber, Larry Winget, Bob Burg, David Meerman Scott, Chris Brogan, and other business and marketing bestselling authors, celebrity entrepreneurs, and thought leaders, and is a current Guinness World Records® record holder.
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