Bilingual Approach to Advertisers

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Telemundo is increasing its publicity to reach both English and Spanish consumers. Telemundo is in conjunction with Comcast, which will be called Telemundo Plus and this would allow advertisers to show ads in either English or Spanish.

Advertisers will be able to specify an audience by neighborhood, but the aim is to approach the same level of precision available to marketers who run digital campaigns.

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