Since June of this year, the revenue went up by 300 percent because of the Facebook’s ad exchange. Facebook is doing so good that they have opened three new sales office in New York, Boston and Los Angeles.
The DSP (demand – side platform) announced on Thursday that they have raised $7.4 million in series B funding that were from its earlier investors. The new round brings its total amount raised to more than $12.4 million. Through the Facebook Exchange, advertisers can target ads to users based on their general web browsing history.
CEO and co-founder Zach Coelius said, “Our core reason for existence is to help advertisers leverage customer relationships and help them communicate across different sources of content in really relevant ways, Facebook and what they’re doing is perfect for what we do. … This is just the beginning.”