We’re only three days away from LATISM’11 and the level of excitement is going through the roof! I invite you to go over the final agenda to witness how fortunate we are. I am humbled by all the top leaders who have agreed to share their knowledge with our LATISM community.
Now! How do you take advantage of LATISM’11? Here are five ideas:
1) Set a clear goal: And by clear I mean a concious decision to make something big happen during those three days. If you know well in advance what that goal will be, it will become easier for you to make a strategy and make it happen.
2) Plan carefully: By now you know all the business/political/media leaders who will be participating. You also know the brands and organizations that will be officially there (plus I can tell you that all the brands that genuinely care about the Latino community will be attending). So if one of your goals is to meet a speaker/sponsor/attendee, please make sure you plan your accordingly. Go to their panel or their booth to find them. Plan your pitch and make sure you have something to leave (business cards are still hot believer or not). Do some homework and learn a little about their current activities and interest. You certainly want to make a great first impression.
3) Be there: How often have you gone to a conference (as a speaker or as a participant) and you end up spending most of the time working in your hotel room or hanging out with friends? I know I’m guilty of that sometimes. If you are really serious about your goal, then you must be there. Participate in the panels, tweet, network, make those real connections. You will see a huge difference immediately.
4) Engage actively: I don’t know about you, but I must admit that Twitter is turning me into an total antisocial sometimes. However, despite the fact that I enjoy cyberlandia way too much, I often make an extra effort to turn everything down and engage with real people in front of me. Those are the best connections. And that is the main reason why we start the cyber conversation. So we can get to the final hug (which must lead to some serious business).
5) Follow up: This is the hardest part. We all leave conferences with great intentions to stay in touch, to send a proposal, to send more information and so forth. However only 5% of us end up doing it. I made a concious decision to follow up since July this year. Boy do I see a difference!
For those of you who will be following the conference online. You can also put these 5 ideas into action. All the panels will be live streamed. We will have a Google+ circle for every panel. So if you are interested in a particular panel, please ask the panel leader to add you to the circle. Bring the conversation to the next level and make things happen.
I hope to see you all on Wednesday!