5 Ways to Amplify Your Social Media Presence for the Job Market

social media

social mediaThink all that extra time you spend on Facebook is deterring from your job search? Not so, according to a new study by Indeed.com. Analysts at the site discovered that requests for Twitter skills increased by 44 percent since 2012, while Instagram skills have risen an astonishing 644 percent. In an age where social media dominates the online sphere, new college graduates with particularly well-developed skills in this area are at an advantage. So how do you make these skills work for you during your job search?

1. Hyperlink Your Resume

Using your blog, Twitter account and Facebook “About Me” section (LinkedIn should be a given), include a hyperlink to your resume for potential employers to look over your credentials while browsing your site. Having a resume on your social media accounts automatically sets a professional tone, which makes it easier to build your personal brand. Use your professional experiences to your advantage in your social media accounts by writing some tweets in Spanish to prove your bilingual skills or sharing your opinion on recent stock fluctuates to show off your financial analysis skills.

2. Use Multimedia

Many applications are offered online, either through the company’s official website or through one-stop websites like Job-Applications.com. When you fill out a job application form, you can include multimedia that isn’t accessible on a standard paper resume. Embed a YouTube video of a speech you gave at a professional conference, or include pictures of your business trip in China. As always, include plenty of links to your social media accounts and other relevant online data, such as news articles you’ve been featured in.

3. Network, Network, Network

It’s basic logic: the more people you know, the more likely you are to find a job. After all, a resume that comes through the typical channels will probably get tossed onto the pile, but one handed over from a current, respected employer is more likely to get a second look. Build your social brand by keeping in contact with peers, professors, and former co-workers to start out, but don’t be afraid to seek out new resources as well. For example, you can comment on blogs relevant to your industry, look into cross-promotion, and participate in LinkedIn discussion boards.

4. Build Your Own Website

You should definitely have clickable icons on all of your social media accounts that connect visitors to all mediums of your online presence. However, it’s ideal to have a site that’s completely your own. Not to mention, building your own website can be a testament to your tech skills. Use Adobe DreamWeaver and w3schools.com to get the basics of coding and web design down, and install a Twitter widget on the homepage to keep your active voice present.

5. Develop a #Professional Instagram

Since I know how attached you are to all those selfies and restaurant pics, I’m going to suggest that you get a fresh start by creating a completely new, professional Instagram account. Jim Stroud, the Director of Sourcing and Social Strategy at Bernard Hodes Group, says that Instagram can be a great tool for job-seeking. Just make sure you follow these important tips:

  • Use your full name or full name and profession in your username.
  • Include a professional bio that details your credentials, including a link to your website.
  • Upload professional photos only: pictures of you at work, speaking at conferences, events attended or videos of you applying your skills.
  • Network with hashtags to find relevant names in your industry

Picture by hirevue.com




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